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SELF-LED PERSUASION
Based on the theme of disease, we were asked to create a Persuasive Campaign. Our outcome had to deliver a strong message and learning what it means to be a socially responsible designer. We had to create an outcome that engages with issues of a social nature. I was addressing the issue of Male breast cancer and trying to raise awareness for this disease.
Thinking about how I could get this into the public eye, I combined my chosen charity ‘Breast Cancer Now’ with Dollar Shave Club as their audience is male. I created a packaging that would appear with these brands deliveries for 6 months and a magazine advert to go along with this.
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